Charles Hatchett Awards. 

Niobium is a special metal that is becoming indispensable in everyday life and for many high technology applications. The Charles Hatchett Awards recognise the very best and innovative global research within this field, an annual event hosted in Brazil.

Atticus Digital was selected to produce an original brand, logo, brand guidelines and full marketing material for the global event. The brochure/leaflet below was posted out to all event attendees prior to the date. 

The brief requested an element of innovation and method of allowing recipients to attain more information. Our concept was to include a USB business card inserted into the leaflet. The core information was printed on the leaflet and the USB card contained further details such as directions to the event, the itinerary, running order for each day, the winners’ names and a copy of their published research papers and finally a link to the website that we also designed and produced. Ultimately the USB card was also a free digital storage device that they were welcome to keep, reminding them of the event and brand.