Child Fund Alliance
ChildFund Alliance was keen to use augmented reality. Once the creative approach had been agreed and the target audience had been identified, we set about figuring out the best approach to tackle this very sensitive subject and develop a promotional tool that would engage and educate the user. It was important to consider the advocacy of the stakeholders and the anticipated reaction of the audience.
The result of the creative process was to focus on the plight of children in certain scenarios, such as Child Labour, Physical Violence and Sexual Violence. The key concept was established and it was decided that we would incorporate the brand message and set children free from violence and exploitation using the ‘Butterfly Effect’.
