Synergy - Checkout Challenge virtual reality (VR) graduate campaign
Synergy came to Atticus Digital based on our experience with high profile VR experiences, and understanding client requirements in the increasingly complicated world. We were commissioned to develop a VR Game for Lidl.
The experience was to be used around the UK universities at High Fliers. To improve Lidl’s standing in the Times Top 100 Graduate campaign schemes, and helping Lidl attract the best graduates.
Challenges
One of our man challenges was to create a game that was fun, easy to use, challenging, and have a competitive element. All of this needed to happen in 60 seconds due to the client needs to maximise the exposure to potential graduates.
Solution
For the solution we worked with Synergy Creative to create the game designs and assets. To create a fresh, fun and exciting game. Due to tight deadlines based around the graduate campaign we built the game using The UNity games engine developing all of the 3D assets for optimized for mobile VR delivery.
Success Metrics
It has proved a great success to our client Synergy Creative and Lidl, It created a real buzz and got graduate talking. After the successful completion of the High Flyers tour they had a 38% increase in graduate applications with a total of 15,562 submissions. All of the 58 graduate roles were filled.
