Challenges:

The main challenge was bringing the book Raven's Wand to life using 3D animation on a mobile platform, making them perform and look aesthetically pleasing. Another point we had to consider was providing the user with a quest based system in the application. This would allow the user to journey through the application and book with the ultimate goal to capture their own personalised Thunder-Sprite at the end of the experience.

For this project we decided to use an image based AR approach using Vuforia. This was due to the application requiring interactions with the Raven Wand's novel and Raven Wand's almanac. For this we tested different lighting conditions and markers within printed and digital media formats.

Solution:

After deciding  on our approach of a marker based solution the next step was to identify key areas within the book that users, new and old could identify with. From here we then identified key characters and locations that would work well as AR images, and lend themselves to the story and quests within.

Our developers and animators were able to bring to life key character such as Thunder-Sprites, Silver-Fist and the Chromosite, and key events such as the interrogation process to try and find the location of the sleeping Dragons Hertha and Halla.

Working very closely with the client we built and provide an easy to use and accessible user interface to navigate throughout the book and application whilst using the 3D animations, interactive quests and social sharing features.