Loan Sourcing

This 2D character animation by Atticus Digital was designed to promote miLoan secured loan sourcing. The animation illustrates how a secured loan could prove cheaper than a remortgage and is aimed at independent financial advisors.  

The comic book style of the 2D animations helped miLoan to deliver their message in a way that received much higher levels of engagement than the traditional infomercial. miLoan wanted to stand apart from competitors and to bring their unique brand identity to their videos.