This animation for Hydrogen Abu Dhabi was a 60/40% joint venture between Masdar and BP aimed at building the world’s first commercial-scale hydrogen fuelled power plant. The video requirements meant that Atticus were asked to take a very complex and expansive message, to refine it and find the key points then deliver them in an engaging way without compromising the technical content. The aim was educate the top level decision makers and to help them make a considered judgment.
The final product is a slick and concise animated video that delivers those key messages and technical information in way palatable for the audience. Complex 3D models and high quality animation mean that the video offers that ‘wow factor’ alongside the informative nature of the content.