Atticus was commissioned by EDF Energy to direct and produce a video for EDF employees to gain knowledge and experience whilst at the same time, helping the company to achieve its ambitions. A mixture of live action and animation was used to accompany the key messages behind the project as delivered by Chief People Officer, Janet Hogben.
Adding tracked animation over live action images helped to deliver those messages in a more dynamic and engaging format for employees. Many companies deliver a wide variation of messages to their employees over the course of their time together. EDF wanted to ensure that this company message was delivered in a more engaging way to ensure that the information retention was higher than average.