Gold Colloid Diagnostics

Shortlisted for a Cardiff Design Festival award, Atticus produced this 3D stereoscopic animation for biotechnology company British Biocell International (BBI). The video demonstrates the differences between high quality and low quality gold colloid, in a diagnostic test kit. This was produced in anaglyph format and shown at the American Association for Clinical Chemistry (AACC) conference, where it delivered plenty of 'wow-factor'. 

The anaglyph format meant that the glasses were of the red and cyan type. Not as clear or colourful as with polarized glasses but very cost effective and easy to display on conventional monitors. A good quality video such as this can be used to deliver that ‘wow factor’ at shows, events or conferences and to better deliver technical or complex information in an engaging way for the audience.