Neilson Holiday's Virtual 360° Skiing Experience!

London agency MBA commissioned Atticus Digital to produce this 360° Oculus Rift virtual skiing experience for Neilson Active Holidays so customers can 'Have a go, before you go'.


Our challenge was to create an experience that felt realistic to Neilson customers to get them to sign up for a holiday. We had to overcome to the obstacle of creating a way to capture the skiing from a first person perspective and edit the footage to ensure a smooth experience.



For the event a stand was created to allow the user to be fully immersed in the experience. In addition to wearing the oculus headset, the user stood on a rumble board while holding on to ski poles with wind blowing in their face. The combination of this gave the user an extremely realistic simulation of windsurfing at one of Neilson’s resorts.

The experience was delivered using Oculus Rift for an event. The experience was also available online and via iOS and Android apps, which enabled the user to look around by physically moving their mobile device around or using their mouse.


We used a custom go-pro rig to support the 360° camera that was attached to a helmet to catch the skiing in action. Our team had the task of stitching the 360° clips together (before the various programmes were out there to make this an easy process) to create a realistic user experience.

© 2019 Atticus Digital