Link Health Group - Neurogenic Orthostatic Hypotension (nOH) VR Experience

Link Health Group approached Atticus Digital with a VR project targeted at healthcare professionals who worked with patients with Neurogenic Orthostatic Hypotension (nOH). The purpose of the project was for healthcare professionals to experience the symptoms of nOH to increase awareness and create empathy for their patients.

App Instructions to Stand up

Neurogenic Orthostatic Hypotension (nOH) is a rare disorder that is defined as low blood pressure that occurs when standing up. When blood pressure drops, symptoms include dizziness, lightheadedness, blurry vision, fainting, and fatigue.

Atticus designed the experience using a 360 degree view of the user’s current environment with the use of their mobile device camera. The application begins with the user moving from a seated position to a standing position. From the standing position they experience a pre-syncope episode, which is simulated with slight shaking of the camera, blurriness, tunnel vision, and a gradual fade to black.

The simulation includes an ECG animation across the top of the screen and blood pressure numbers in the bottom corner. When the simulation begins, the heart rate goes up slightly and the blood pressure drops. A manual override is in place to allow the user to start, stop, and exit the application at any time.

The nOH experience was used at a main health event using Samsung Gear VR headsets and google cardboard, that latter of which 100 were given out with an option to download the application via iOS and Android.

2017 Atticus Digital